Direct Electric Company
Company Overview
Your trusted electrical expert for household tasks. We handle everything from installations and upgrades to repairs and upkeep, we offer dependable, effective, and secure electrical solutions designed for your home. Discover superior workmanship, honest pricing, and remarkable service with our team.
Charging Stations,
QuietCool Ventilation Systems,
Panel Upgrades,
Fans for Ceilings and Bathrooms,
Installation of Attic Fans,
Installation of Garage Fans,
Circuit Breaker Replacement,
Dedicated Circuits,
Outlets and Switches,
Installation of Manual Generators,
Electrical Inlet Boxes,
Interlock Switches,
Subpanel Installations and Enhancements,
SPAN Intelligent Panels,
SPAN Drive for Electric Vehicle Charging,
We handle it all!
Loving his work as an electrician, John chose to launch his own business and found the ideal name: Direct Electric Company.
In his quest to build a reputable electrical contracting firm, he worked tirelessly to ensure top-tier customer service.
Moreover, after discovering an innovative Sustainable/Green product, the QuietCool whole house fan system, we have become the leading installer of these systems and believe every home should have the option to cool naturally without relying on costly air conditioning.
With four boys later, this family-owned business aims to thrive for years to come, delivering excellent service to customers in Southern California!
I am John, a fully licensed and insured electrical contractor. I founded this business with the goal of creating the best electrical company around, offering top-notch services at competitive prices. I officially began in 2006, but I started working on my own in 2002 while studying and caring for my first son. I gained experience with a large new construction and production track home wiring company. I am familiar with residential wiring, adept at routing wiring through homes, and knowledgeable about all NEC codes and electrical standards. This is truly my passion and comfort zone. We have grown from a single truck to six service vehicles, currently employing approximately 14 team members at Direct Electric Company. We work hard to ensure excellent customer service, top-quality craftsmanship, and to share my vision with all DEC staff.
I come from a big family with four sons, a fiancée, two dogs, and a variety of saltwater fish. I love the beach, playing with my kids, and enjoying life!
Business Services
- Circuit breaker installation
- Circuit breaker repair
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Electric vehicle charging station repair
- EV charging stations
- Generator installation
- Light fixture installation
- Light fixture repair
- Outdoor lighting installation
- Outlet installation
- Outlet repair
- Switch installation
- Switch repair
Business Location & Hours
Mon: | 8:00 AM - 4:30 PM |
Tue: | 8:00 AM - 4:30 PM |
Wed: | 8:00 AM - 4:30 PM |
Thu: | 8:00 AM - 4:30 PM |
Fri: | 8:00 AM - 4:30 PM |
Sat: | Closed |
Sun: | Closed |
Recommended Customer Reviews

They repaired a 220V socket that was installed incorrectly by another company. They were knowledgeable, efficient, and friendly. I highly recommend them! I will use them for my whole house fan, and solar, installation. Thanks again DEC, great job.

I highly recommend DEC for a quiet cool fan...I had Keith and Josh install ours today, they were on time and very professional. We were very happy with installation

We purchased the 6.5 Trident Pro Quiet Cool whole house fan from DEC (Direct Electric Company) yesterday, and it was installed the same day, WOW! now that truly is going above and beyond the call of duty!
Guys showed up on time, and it took literally about 1.5 hours for the complete install and clean up. The longest part was finding the key location of placing the unit. once that was accomplished, it was installed in about 45 mins. Both David and Sonny were very nice, and worked well together, they were a well oiled machine, you can tell they work with each other often. anyway...if you need a whole house fan, or anything electrical done, I highly recommend using this Company. Great price too! they beat everyone across the board! not to mention AGAIN....Same day Service! very happy and we'll be using them for additional electrical needs! and....on a side note, we also dealt with Rick on the initial call, and with Lisa too, both very attentive to our needs and a pleasure to do business with from start to finish. Thanks DEC Team!!! :)

I started out consulting with Rick in the office. I went out and looked at other fans and in the end I circled back to a QC installed by DEC; thanks to a lot of consulting with Rick.
I had Keith and Josh come out for the install. These guys did a great job (...so far!) but so far I am extremely happy! I did not want a quick sloppy job, but they were in and out of here in about an hour and 15 with an excellent job!
I am loving my fan... I'm a guy that NEEDS the cool house and this is already working for me.
Love it, and would do it again.
Do not have the fan installed near the vent.... utilize the duct so that the fan is 6-10 feet away from the vent installed in your ceiling. i.e. the whole point of buying a QC fan.

We had a Quiet Cool whole house fan installed by Direct Electric. As a business owner myself I am extremely impressed. From the day I called for a quote to my install everything was perfect! Rick (Sales Manager) was personal, friendly and informative. Keith came to our home to do the install and was extremely professional, clean, friendly and informative. My kids were ""being kids"" and he was so patient and kind. I know that has nothing to do with the business....but it represents his character and demeanor even when trying to get the job done. The installation was quick, mostly quiet and clean. My only complaint is that we had not discovered these fans years ago! Best investment!!! Don't bother with quotes....hands down best SoCal company for Quiet Cool and will beat any price!

I had a QuietCool fan system installed by Direct Electric and I cannot say anything negative about the experience. I first contacted through the company website and received a call back the nest day from Rick. He was full of knowledge about the systems and took the time to talk to me and answer all of my questions. After we spoke about the size of my home I decided to go with the TRIDENT PRO-6.5. We set my appointment and the guys arrived exactly at the time that was agreed upon. David and Keith did the install and the system was up and running in 45 minutes. They went over how the system works and also had time to go over another project I was thinking about having done. So far the system is running beautifully and we love it. Could not be happier and will definitely call Direct Electric for future projects. Thanks again.

5 Star rating for DEC Company.Best customer service extremely professional. I highly recommend DEC Electric for all your electrical needs. This company goes the extra mile to ensure customer satisfaction

DEC did a great job, again. Two years ago, I conducted competitive bids for solar on three homes. DEC came in as the best value and won the job. They did a great job (see my other review). This time round, my Dad was convinced by a cold call and signed up for solar over the phone by a national solar chain. I quickly scanned the reviews on Yelp (lots of complaints), reviewed the contract (had a 10 day cancel, no penalties clause) and price, then called DEC. Based on my past experience, I was certain that DEC would give me a great price and do a great job.
I was not disappointed. I was able to cancel the contract with the national solar chain, saved 20% on the purchased system (big chunk of money) and the project was completed on schedule with no problems.
Normally, I have the nature of wanting to know everything that is being done to the house. This is a 25 year life product, thus I want to make sure it was done right. Because of my previous experience with DEC, I sat back and let them do everything without any influence from me. I completed the paperwork as needed and made sure someone was at the jobsite for the inspection and two days of installation.
The team showed up on time both days, kicked out the work, had it inspected and was fully operational at the end of day two. My high expectation was met. Price, professionalism, commitment, cleanup... I will call DEC next time I need any electrical work done. I highly recommend them.

I can not give enough praise to this company and the staff and employees.
I had a very difficult panel replacement and Jordan and Sonny handled the situation like professionals and went above and beyond to make sure I would have power that night even with the chaos and confusion Edison caused regarding the reconnect.
First Lisa was always kind and courteous and very good about returning my phone calls and keeping me informed through the entire process beginning to end.
Jordan and Sonny showed up on time and promptly started work. The first problems occurred when they discovered the old out dated panel was retrofitted at some point with solid conduit making it challenging to remove without damaging the existing wiring. That was just the beginning of a list of issues involving Edison, the inspectors and a plethora of craziness. These two were champions. I feel their professionalism went above and beyond and They are wonderful representatives of your company.
I will highly recommend direct electric to people in need of electricians.

Two electricians showed up to fix my ceiling fan. They saw that the new replacement part that I had ordered from the manufacturer didn't match exactly and gave up and left. They spent more time charging me for the visit than trying to fix my fan. After they were gone I looked at the instructions that came with the replacement part and they clearly described how to re-wire the fan to use the new part since the original part was discontinued. I called Direct Electric back to see if they wanted to try again and no one ever returned my call. I hired another electrician who got my fan working. I'll give Direct Electric two stars instead of one because the electricians showed up on time and were very courteous. They probably would have done fine with a simpler job and they may have been able to get my fan working if they had chosen to call me back. But not wanting to finish the job cost them a better rating.