Direct Electric Company
Company Overview
Your reliable electrical contractor for home projects. From installations and upgrades to repairs and maintenance, we offer dependable, effective, and secure electrical solutions designed for your home. Enjoy quality workmanship, transparent pricing, and exceptional service when you choose us.
Electric Vehicle Chargers,
QuietCool Ventilation Systems,
Service Panel Upgrades,
Bathroom and Ceiling Fans,
Attic Ventilation Fan Setup,
Garage Fan Installation,
Replacing Circuit Breakers,
Specialized Circuits,
Outlets and Switches,
Installation of Manual Generators,
Power Inlet Units,
Interlock Switches,
Installing and Upgrading Sub Panels,
SPAN Smart Panels,
SPAN Drive for Electric Vehicle Charging,
We handle it all!
Enjoying his role as an electrician, John opted to start his own venture, naming it Direct Electric Company.
To create a respected electrical contracting business, he dedicated himself to providing exceptional customer service.
Additionally, having found a groundbreaking Sustainable/Green product, the QuietCool whole house fan system, we have emerged as the top installer of these systems, advocating for every family to cool their home naturally without expensive air conditioning.
With four sons in tow, this family-operated business hopes to remain a staple in Southern California, offering exceptional service for years to come!
My name is John, and I am a licensed and insured electrical contractor. I launched this business to establish the premier electrical company, delivering superior services at the most reasonable prices. Officially starting in 2006, I began working independently in 2002 while studying and raising my first son. I worked for a major new construction and production home wiring firm. I am familiar with residential wiring, adept at routing wiring through homes, and knowledgeable about all NEC codes and electrical standards. This is my true passion and my area of expertise. We started with one truck and now operate six service vehicles, maintaining about 14 employees at Direct Electric Company. We strive to deliver exceptional customer service, high-quality craftsmanship, and instill the same vision I have into all of our DEC team.
I have a large family with four boys, a fiancée, two dogs, and many saltwater fish. I love the beach, playing with my kids, and enjoying life!
Business Services
- Circuit breaker installation
- Circuit breaker repair
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Electric vehicle charging station repair
- EV charging stations
- Generator installation
- Light fixture installation
- Light fixture repair
- Outdoor lighting installation
- Outlet installation
- Outlet repair
- Switch installation
- Switch repair
Business Location & Hours
Mon: | 8:00 AM - 4:30 PM |
Tue: | 8:00 AM - 4:30 PM |
Wed: | 8:00 AM - 4:30 PM |
Thu: | 8:00 AM - 4:30 PM |
Fri: | 8:00 AM - 4:30 PM |
Sat: | Closed |
Sun: | Closed |
Recommended Customer Reviews

I originally contacted DEC at the end of February to do some work in my house. We had all our existing can lights switched out to LED lights, 14 additional lights installed in our home, our outdoor lighting switched out, 3 new ceiling fans installed and 1 replaced. We were pretty happy with the work, the guys were professional and courteous, but kind of over did it on the holes and now my lights don't stay flush in the ceiling...ok well no biggie, I guess we will fix it ourselves. We give that job a 4 star.
Then I contacted them this week to have our TV installed above our fireplace with all the wiring hidden and wasn't sure if an additional electrical socket would need to be installed. I was told by the owner that he'd get back to me shortly after I sent pictures of my set up. That was Monday....pretty disappointed that I was treated great with a big electrical job, but now I feel that this 'smaller job' doesn't matter and that I am not worth it as a customer. Really hope I am incorrect in my feelings, but that is how I feel after 2 days of follow up with no response. I am not going to beg someone to do work for me, but really wanted to hire again after a great experience the first time around.

Guys did a real good job. I had 3 old house fans that needed replacement. They were able to replace them with only two high velocity fans & even patched up the holes from the old vents. Total cost was $1900. I tried 2 other elec. companies & they tried to oversell 3 units costing over $3K. I'm fine with 2 units & with Direct Electric. Thanks
guys!

VERY HAPPY CUSTOMER!!!!! Had them out yesterday to install 7 new outdoor lights and troubleshoot a room with no power. They finished everything in about 2 hours, including cleaning up. They were awesome, very professional and courteous. I would highly recommend.

I cannot imagine having a better experience. We had a lot of work to be done. This company was fast, efficient, courteous and professional. I am really happy we received their postcard advertisement in the mail.
To start, we were interested in a whole house fan, but we needed 6 boxes put in our ceilings and two lights put out front. I called them on a Saturday and received a call back on Monday. The first person I spoke to was the salesman for the whole house fan and he helped me make sure I understood how it worked and how grateful I would be to have one (let me tell you- I am so happy!).
He made notes of the other work we needed done and I received a call about that the very next day. We really could only be here for this work on a Thursday and they were able to book us the next week. That was amazing to hear! I was told who would be running the job by name and given a window they would arrive as 7-8am.
Our workers, Tyler and Keith, knocked on the door promptly at 7am! These guys worked quickly but neatly. They talked us through everything they were going to do before doing it and did an amazing job!!
Thank you Direct Electric Company! If anyone asks for a suggestion on electric work, you will be first on my list.

Very pleased with the promptness and professionalism with Jon and his fellow worker. They explained what they were going to do, job looks great and they cleaned up to perfection. I would definitely call upon them again.

direct electric company installed a 6.5 Quiet Cool whole house fan today and already our house is 10 degrees cooler than yesterday. Their top techs Sonny and Josh were the best. Arrived on time, gave us excellent advice on how to save money, did not push extra vents which we thought we would need, and did a fabulous and neat job with installation. Under two hours ,start to finish . They were so curtious and polite, and gave us so many good pointers on how to work the system to work most economically and efficiently for us. Highly recommend these guys at Direct Electric, the best installers for Quiet Cool whole house fans. No one else knows about as much about these systems as they do.

Sonny and Josh came out and installed a power outlet quick as can be. I also asked for a fan to be installed, but the ""pre-wired"" access point wasn't for a fan (only for a light). Sonny took the time to explain the situation with me and gave me good advice about how to proceed.

Had these guys over today- Mike and Sean did the install- did a great job explaining and we're done timely. I'm sitting in cool air this evening. Thanks!

After much research and phone calls to many, Rick gave a call. We were surprised and elated at the prices and time frame to finally install my WHOLE HOUSE FAN.
The technicians Keith and Josh showed up on time ready and willing to go.
We started off with a little misunderstanding on our part and waited for Rick to get back to us. During the 15/20 minutes of down time, Keith and Josh both went over the owners guide and were patient enough to answer EVERY SINGLE QUESTION I had.
Let me reiterate, they were patient with this old gal and I appreciated it very much.
We got everything made right with Rick and the young men began their journey through my ceiling. It was hot hot hot. They both did their jobs like champs and never wavered from their explanations to my ""why this"" and ""why that's"".
We waited a long time to install this in our home and are very happy we worked with Direct Electric Company (DEC), Rick and Keith and Josh.
And YES, they are very clean. They covered everything in plastic, swept and vacuumed any dust that was left.
I will highly recommend this company to all who will listen.
As for the units we installed, TriPro 6.5, TriPro 3.3....those will be reviewed after I've had some time using them.
Thank You Josh and Keith. You are assets to your company. I hope they give you bonuses or raises for your impeccable customer service.

On August 16, 2016, we had two QuietCool whole house fans installed. I have to admit that it has been the best investment we have made so far. Instead of having to run our air conditioning all night for the past two night, I ran the QuietCool fans and the upstairs of my house temperature decreased overnight to 72 degrees on 8/16 and 75 degrees on 8/17. In the past I would have had to run my AC all night to be able to sleep because of the heat.
The process was really easy. I started by requesting a quote through YELP. I was then contacted by Rick who explained the process and gave me a quote for Trident Pro 6.5 series for $1,825 which included installation, the two speed switch, and timer. I explained to Rick that when I go to the QuietCool website that they also recommend adding a 2.5 in my bedroom. I asked whether that would be a good idea since our master bedroom seems to be a hot zone in the house. Given the extra expense, Rick suggested that we split the Trident Pro 6.5 into two Trident Pro 3.3 and install one in the master bedroom. This was a great recommendation. This saved hundreds of dollars and really allowed us to cool our master bedroom and entire upstairs. In fact last night, I was able to close our master bedroom door which allowed that room to cool down much faster.
The installation was great. Rick estimated that it would take 3 hours to install both fans. Mike and Sean came right on time. They went up to the attic and found the only two locations the fans could be installed. We discussed and agreed on the location and they were done exactly on time. They even took the time to show us how to work the system.
If you are on the fence regarding a whole house fan, I recommend you take the plunge.