Selectricity
Company Overview
When you choose Selectricity, you can expect comprehensive estimates for all proposed projects without any surprise fees. We cover everything from standard electrical wiring to aluminum wiring replacements, giving you a detailed estimate of our offerings. Thanks to our experience, we can provide immediate estimates, ensuring you know the costs upfront. Contact us today for your estimate!
The founder, Dustin Oliver, launched his electrical career after completing a four-year apprenticeship. He successfully passed both the journeyman and master exams before establishing Selectricity in 2006. I started my journey in electrical work at the age of 18. After finishing a four-year apprenticeship, I became a journeyman electrician and scored 96% on my master exam in 2006. I started the business on my own and have grown it into the successful company it is now.
Business Services
- Circuit breaker installation
- Circuit breaker repair
- Doorbell installation
- Doorbell repair
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Generator installation
- Generator repair
- HVAC system repair
- Light fixture installation
- Light fixture repair
- Outdoor lighting installation
- Outlet installation
- Outlet repair
Business Location & Hours
Mon: | Open 24 hours |
Tue: | Open 24 hours |
Wed: | Open 24 hours |
Thu: | Open 24 hours |
Fri: | Open 24 hours |
Sat: | Open 24 hours |
Sun: | Open 24 hours |
Recommended Customer Reviews

I put a $975 down payment on an electrical job for a new shed. The next day I called and cancelled. I was assured that the owner (who is the only one who can do refunds) would refund the deposit. I called 2 weeks later after finding out that it hadn't been done yet. The response I got was, ""oh, he forgot and he will do it when he gets back in the office this afternoon."" I called again this morning (5 days later) because it still hasn't been done. These people are horrible business people. All the other electricians in town will tell you to stay away. If I don't have my refund by the end of the day, I'll get Chris Crawford involved. Nothing like paying back your deposit and added attorney fees.

Called them to find out why no electricity working in my dining room. Said they would need to run a new line and would be back the next day. No show no call. That was over 2 weeks ago. I've called them 3 times asking to just put me on the schedule. Got a call back from a different department. Said they would find out what was going on and call me back not Tuesday. Well it's Thursday and no call. They need a new management.

Took over a month to get someone interested enough in an estimate, estimate was about 6 times the amount of other reputable electricians.

In August 2022 I requested a quote from Selectricity Pensacola Office along with other electrician companies in the area for a pool panel replacement install. Whoever I initially spoke to scheduled me a ""service call"" unbeknownst to me there was a $180/hour fee when the tech came out. Tech was here maybe 20 minutes and looked at the pool panel unit and confirmed it needed to be replaced. When the tech left they asked how I wanted to pay the $180....completely blind-sighted I said to the tech send me the invoice because he put me on the spot and I knew he didn't control billing or the miscommunication from the rep who sent him out. I then called the Pensacola office RIGHT after the tech left. The same rep who sent the tech out tried to knock off a few dollars but I said that wasn't the point, I was NOT advised of a fee before arrival or before the tech looked at my unit. The rep on the phone said I would be hearing from her supervisor and I said yes, please. Supervisor NEVER called and I never got an invoice through text or email. FIVE months later I get an invoice for supposed ""service call"", I spoke to Kim (she stated she was a manager) and after about 15 minutes of explaining the situation with no resolution we had to hang up because it was going nowhere. She kept asking why I didn't reach out earlier when I DID right after the tech left that same day(!), she stated there were no notes to that call (insinuating I was being dishonest but I am happy to pull up my T-mobile bill to prove). I asked her why I would pay $180 for someone to confirm what I already knew(that my pool panel needed to be replaced and if there was an actual service performed (I.e. actually replacing the unit!) I would be more than happy to pay. She just kept going in circles saying she needed to pay her guys.
The issue is on Selectricity Pensacola's lack of clarification and communication. I am more than willing to bring this to the BBB if needed.

We used to do a lot of business with Selectricity. I accidently sent them a check (I was trying to pay someone else with online bill pay). They cashed the check (over $2,000) and now won't send my money back and I didn't owe them anything!! He said since my boyfriend's son owes him money, he won't pay me back. I've always paid my bills on time which is more than I can say about them. Dustin (the owner) lied to me with every excuse in the book. Now I'm going to have to go to small claims court to try to get my money back. In my opinion... VERY DISHONEST.

Had them out for a couple of projects. Did 2 of the 4 and said they needed to order parts and would probably be back later that week. Never heard from them. The next week I called and was told they would be back either Thursday or Friday afternoon. No show. Called following Monday, was told we were never on the schedule but she would call the electrician and get back to me within the hour. Last we heard from them. We finally found another electrician to come and finish the work. Really poor communication with scheduling department.

They did the work to upgrade the power for an induction range in our kitchen. They were very courteous and did a thorough job. Thanks!

First, the good stuff. We had a 22KW whole house auxiliary Generac generator installed. I called around for quotes and to my surprise, Selectricity was right in there. I decided to use them mostly based on what I'd heard from other customers and of course the quote. Once we got scheduled, things when ok. The crew came in, laid the pad, and put the auto switch panel in. The generator came the next day and installation went well until it was time to connect to the app. Much too hard in my opinion. Wa, la, generator installed and tested. Good work by the crew and good explanations to my questions
The bad stuff. After the gen had been installed (mid-May 2019) for about two months we lost our main power (August 6, 2020). The generator came on and worked perfectly. It ran backup power as needed. The electricity was off for about two hours. When the main electricity came back on, the generator failed to switch back to line power. I shut it down manually after 7 hours and $100 in propane. (It took us a while to find out the power had been restored to the neighborhood). I called the company, told them the story and they told me they couldn't get anyone out for two weeks. At first, the agent told me there would be a service charge. I said that was bad business. When they finally sent someone out, he said the controller was bad and that it was a different revision number than the one they had in stock so he would have to order one. Then, on Sept 16th, 2020, along came Sally. When we lost electricity at about 0115, there I was outside manually starting the generator. Well long story short, I went back and forth with them for almost two months before getting the controller replaced. Whomever they have answering the phone is pretty much no help at all. I kept getting it's on order or back-ordered. I said how about taking one off of another unit in the warehouse. No, can't do that, was the answer. When I finally had had enough I called and asked for the owner. And just like that, the controller was received.
In the End. The technicians were on time, did what they were supposed to do, and were polite. They did an excellent job of the installation.
So, overall, here's my final grade:
Quote 5 ( cost of installation and in-person salesman)
Installation 5 (Install crew timeliness, courtesy, and professionalism)
After the sale 1 (Contact, return of calls, estimates)
Support 1 ( Contact, help, timeliness)
Customer Service 1 ( Help, getting the right person, getting answers.)

Have had several jobs completed by these guys - a miscommunication about fixing a fixture almost resulted in an issue but Dustin (owner) agreed to make it better - though his office staff - was wanting to charge me a 2nd time for work that may not have been done right the first time - over all pleased with the workers and that Dustin - did step up to take care of the issue - also Selcectricity is way better than Walker electric - paid them to do a complete rewire only to find out 2 years later that the outlets to the washer and dryer had not be updated - and walker refused to even discuss the issue.

Hired Dustin the owner of Selectricity to perform a inspection of the electrical systems on September 4, 2019. Per his inspection of replacing two feed to the two panels, replacing feeds to both air handlers, replacing feed to range and replacing two breaker panels and gfci breakers. So we decided in May 2020 to move forward. May 13, 2020 was scheduled start day with three days to finish. First off all lights, outlets, switches, washer alarm and every electrical board worked correctly prior to Selectricity work. From day one they screwed up everything. Putting the range outlet in wrong spot. Took them three times to make it work. Blowing a washer control board and hiding the evidence of the outlet and even the new breaker did not trip. They also fried the alarm system transformer and battery. Both the washer control board and transformer are saved for evidence. Plus they left the burnt outlet. They also saw a hole in a wall because they do not know how to operate a saw. Now we are left with numerous lights and outlets out in the house. The kitchen, pantry, laundry, master bath and numerous other lights and outlets do not work. On top of that DUSTIN himself converted GFCI breakers back to regular breakers. We also have the main shut off breaker box open in sub panel. This box can kill someone if they touch the openings. Dustin never labeled either breaker box. He refuses to complete his contract obligations. Now he wants a complete rewire on the entire house for $28000 more even though he did the inspection. Plus all this work was done without proper permits from the city. Which we verified was required. Do not hire this scum bag. He will lie his way out of everything and blame the appliance or the lights. Do not waste your time nor money. We have proof of everything. I know he will try and lie on this review. We also have proof of numerous experts.