Selectricity
Company Overview
With Selectricity, you will receive thorough estimates for any work we recommend, ensuring no unexpected charges. From simple electrical installations to aluminum wiring upgrades, we provide a complete breakdown of our services. Thanks to our experience, we can provide immediate estimates, ensuring you know the costs upfront. Contact us today for your estimate!
Dustin Oliver, the owner, began his electrical career with a four-year apprenticeship. He went on to pass the journeyman and master exams, leading to the creation of Selectricity in 2006. I began my electrical career at 18. I completed a four-year apprenticeship to become a journeyman electrician and achieved a 96% on my master electrical exam in 2006. I launched the business independently and have developed it into what it is today.
Business Services
- Circuit breaker installation
- Circuit breaker repair
- Doorbell installation
- Doorbell repair
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Generator installation
- Generator repair
- HVAC system repair
- Light fixture installation
- Light fixture repair
- Outdoor lighting installation
- Outlet installation
- Outlet repair
Business Location & Hours
Mon: | Open 24 hours |
Tue: | Open 24 hours |
Wed: | Open 24 hours |
Thu: | Open 24 hours |
Fri: | Open 24 hours |
Sat: | Open 24 hours |
Sun: | Open 24 hours |
Recommended Customer Reviews

Have had several jobs completed by these guys - a miscommunication about fixing a fixture almost resulted in an issue but Dustin (owner) agreed to make it better - though his office staff - was wanting to charge me a 2nd time for work that may not have been done right the first time - over all pleased with the workers and that Dustin - did step up to take care of the issue - also Selcectricity is way better than Walker electric - paid them to do a complete rewire only to find out 2 years later that the outlets to the washer and dryer had not be updated - and walker refused to even discuss the issue.

Hired Dustin the owner of Selectricity to perform a inspection of the electrical systems on September 4, 2019. Per his inspection of replacing two feed to the two panels, replacing feeds to both air handlers, replacing feed to range and replacing two breaker panels and gfci breakers. So we decided in May 2020 to move forward. May 13, 2020 was scheduled start day with three days to finish. First off all lights, outlets, switches, washer alarm and every electrical board worked correctly prior to Selectricity work. From day one they screwed up everything. Putting the range outlet in wrong spot. Took them three times to make it work. Blowing a washer control board and hiding the evidence of the outlet and even the new breaker did not trip. They also fried the alarm system transformer and battery. Both the washer control board and transformer are saved for evidence. Plus they left the burnt outlet. They also saw a hole in a wall because they do not know how to operate a saw. Now we are left with numerous lights and outlets out in the house. The kitchen, pantry, laundry, master bath and numerous other lights and outlets do not work. On top of that DUSTIN himself converted GFCI breakers back to regular breakers. We also have the main shut off breaker box open in sub panel. This box can kill someone if they touch the openings. Dustin never labeled either breaker box. He refuses to complete his contract obligations. Now he wants a complete rewire on the entire house for $28000 more even though he did the inspection. Plus all this work was done without proper permits from the city. Which we verified was required. Do not hire this scum bag. He will lie his way out of everything and blame the appliance or the lights. Do not waste your time nor money. We have proof of everything. I know he will try and lie on this review. We also have proof of numerous experts.

I am a repeat customer. I have used Selectricity For a major electrical update in my newly purchased home in 2018 and again called them in 2019 to Troubleshoot and get in operation my home generator. Once I got past the hurdles of dealing with their office personnel with scheduling each time, the crew that did the work at my home were awesome and fixes went well and we were very satisfied.
Now, in 2020 I wanted additional work done and I thought I would take a chance with scheduling for a quote which I did call them and once I received the amount, here we go again, scheduling was like pulling teeth.
My experience has been that if the scheduling person is out of the office no one else is there to help but take a message. I made several calls and left phone messages and even sent several emails and those were not returned. It seems everyone in that office is given a manager title and getting back with a customer in a timely manner was not good customer service from a manager. That is what happened with me.
Yesterday the Billing manager answered the phone but she couldn't schedule me because the scheduling manager was not in. She did forward my message through to the scheduling manager which contacted me on her cell phone.
At this time I had enough and was letting them know that I'm at my wits end with this and I am no longer using them for my electrical work. I asked them not to schedule it and to cancel my work request.
I just got tired of repeat delays, Not answering my emails, not calling me back, not being in the office to handle my request or have somebody at least there that can, just overall poor customer service from their office personnel. Their answering machine needs improvement as it seems every time I hit residential as an option and if that person wasn't there I'm stuck until they get back.

My neighbor, the widow of a Combat wounded Vietnam Veteran inherited her Fathers home after he passed away, and it needed to be re-wired to copper.
She picked a different electrical company and they butchered the house, it was a mess, unpatched holes everywhere, one of the workers fell through the ceiling and they didn't even label the breaker panel.
She then wanted to re-wire her own home and she asked me to help her find a good Electrician. (I wish she had asked me earlier we would have saved her Fathers home)
I checked around and found Selectricity.
A friend of mine told me that Selectricity is one of the contractors that PCC uses and they come highly recommended.
She had them come and perform a walkthrough estimate, she added a few extras and a whole house generator as well.
She brought the estimate over to me and we examined it line by line. It was thorough and complete, I said ""Looks good, go for it!""
They showed up on time, were very professional and cleaned up after themselves.
Upon completion of the job I inspected the work and was impressed.
One thing I didn't mention is I worked for a local electrical utility for 40 years.
Now, my story:
Our house was built in 1973 and it was wired with aluminum.
Eventually we will be leaving our home to our children. They will sell it and split it amongst themselves. It cannot be sold unless it is brought up to code.
I figured it would be cheaper to do it now than years down the road.
I contacted Selectricity and had a walkthrough estimate performed. We added a whole house generator too.
The team were on time and professional.
They cleaned up and I am very satisfied.
Personal note here:
It is a challenge finding people to do craft labor nowadays, it doesn't matter whether you're having electrical, HVAC or plumbing work done, business owners struggle to get the right people trained and keep them. That being said understand that most of the workers that show up will be new young people and the lead Foreman will most likely only have been in that position less than a year themselves. Please be patient, ask questions and make sure that your concerns if any are clear. The owner of the company ""Dustin"" is a good person, I made it a point to meet him before I had any work performed, I drove to his office and put a face to a name.
I talked to some of his workers out in the field and they told me ""Dustin helps all of us to be the best we can be, he helps us go through an apprenticeship program and even with getting our Masters license knowing that we could (And some have) leave him and start our own business.""
And some that have left to start their own business still remain friends because Dustin is only interested in their success. That speaks volumes for a business owner in my book.
I highly recommend Selectricity for any work you need done.
I know this is a long review but trust me, if I had a bad experience it would be equally as long.

Awful interaction with this company to try to get an electrician to come our and do some basic work. They have to send an estimator and then a week or 2 later can send someone out to do the work. Just want to argue and not provide a good solution.

Very disappointed with the service and attitude of this company. Poor scheduling and owner will not admit to poor work. Do yourself a favor, there are many other to choose from in Pensacola. Move on. Big rip off smoke screen !

This morning Wyatt came to switch out a ceiling fan and do some other electrical work in my home. He was quick and efficient as well as professional. He was able to determine quickly that my ceiling fan did not need to be replaced but only have the remote control box replaced (which I already had an extra on hand). He went above and beyond to fix my other electrical problems also. I would highly recommend him and Selectricity for your electrical needs.

I was extremely pleased with this company. Mark and Ryan were very professional and patient when I was trying to figure out where I wanted the gimble lights and installing our lighting as well as repairing our electrical issue. We have worked with many contractors in the past year repairing our home after a fire and they have been one of the best. I fully recommend this company.

They have been just awesome on generator repair. Best, they look around for preventative maintenance. I could not recommend more highly!!

Well our experience was not good.
We had agreed on an appointment set between 11am to 1pm.We were promised a call in advance from the tech.
At 1:30,I called to see where they were,and was told,""oh yes,he will ""fit us in""???
At 2:30 we called and said just cancel,as we sat dormant from 11am for nothing.
Bad way to start!!