Fishman Electric

Company Overview

Based in Santa Cruz, Fishman Electric is owned by Max Somerville, who has deep roots in the community. He has accumulated close to ten years of experience in the electrical field, focusing on both commercial and residential projects, with a commitment to fair pricing and swift execution.

Opting for Fishman Electric means you’ll receive personalized service rather than dealing with a large company. Enjoy prompt responses, teamwork in solving your specific electrical challenges, and a focus on getting your job done safely and effectively.

People enjoy working with Max due to his friendly demeanor, sharp wit, and readiness to support your family or business with electrical tasks. Having worked in the electrical field for nearly ten years, I transitioned from larger companies to establish my own business after obtaining my license in 2022. My passion for this job stems from the variety it offers each day, the opportunity to connect with new individuals, and the chance to enhance the lives of families and businesses.

Having been raised in Santa Cruz, I now call the small farming town of Aromas home, where I live with my wife and our toddler. My loved ones often call me the Fish Man, a nickname that reflects my connection to the community.