Fishman Electric

Company Overview

Based in Santa Cruz, Fishman Electric is owned by Max Somerville, who has deep roots in the community. Max brings nearly a decade of expertise in residential and commercial electrical services, emphasizing reasonable pricing and prompt completion.

When you choose Fishman Electric, you’re not just another customer of a big corporation; you’re working directly with Max. Experience quick, personal communication, collaborative solutions for your unique electrical needs, and a commitment to completing your project safely and efficiently.

Clients appreciate Max’s approachable, easygoing nature, his witty humor, and his willingness to assist with any electrical needs for homes or businesses. I have spent almost a decade in the electrical industry, moving from larger firms to focus on my own business after earning my license in 2022. I love my work because it allows me to visit different places daily, meet new people, and brighten the lives of families and businesses.

I grew up in Santa Cruz and currently live in the charming town of Aromas with my wife and our young son. Known as the Fish Man among friends and family, I take pride in my local roots.