Direct Electric
Company Overview
At Direct Electric, we concentrate on resolving problems & new installations, like fresh circuits, new outlets & controls. We are a TESLA-approved installer. Electric car installation is our focus.
Having an electrician as a dad shaped my path. The family business was my upbringing, and after my dad's retirement, I chose to establish Direct Electric. I’ve been licensed since 1998 & became state certified in 2004.
I have been involved in electrical work my entire life, & I truly enjoy it. When I’m not working, I love to ride my bike, spend time playing baseball with my son, and I take pleasure in cooking alongside my wife.
Business Services
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Generator installation
- Generator repair
- Light fixture installation
- Light fixture repair
- Outlet installation
- Outlet repair
Business Location & Hours
| Mon: | 8:00 AM - 7:00 PM |
| Tue: | 8:00 AM - 7:00 PM |
| Wed: | 8:00 AM - 7:00 PM |
| Thu: | 8:00 AM - 7:00 PM |
| Fri: | 8:00 AM - 7:00 PM |
| Sat: | Closed |
| Sun: | Closed |
Recommended Customer Reviews
Our Santa Cruz home needed all electrical plugs in the kitchen, 3 bathrooms, and outdoors updated to GFI. We also wanted to replace the dining room chandelier. Dave and Joe came to give us an estimate: they were on time, listened to our needs, and gave us a fair bid, which we accepted.
Dave and Joe came back as scheduled, promptly completing the work within the time frame they had set up. We really appreciate the team's professionalism, competence, timeliness, and respect for our property.
It is a pleasure doing business with Dave and Joe.
Just had my Tesla home charger installed and Dave was on time, efficient and did a great job.. Getting my Tesla tomorrow, charger in just in time.
Dave is responsive, responsible and very professional. I have tried several local electricians over the years and have been the most satisfied with Direct Electric. Highly recommend!
Called Direct Electric yesterday because a breaker was out that was connected to our water heater and we didn't have hot water. They came out this morning and they took a look and explained what most likely happened. Everything returned back to normal and they didn't even charge us for the service call! David, the technician, was very helpful. Highly recommend!
Mike N.They showed up 2 hours after I called, analyzed the problem and fixed it in 15 minutes. No charge. I would definitely recommend.
Bill L.We recently moved to Aptos, and we have several items on our punch list. We needed an electrician, so we asked our realtor for a recommendation. We called her guy but did not hear from him for a week.
We searched the internet and discovered Direct Electric. They had 85 5-star reviews on Yelp. Dave, the owner, answered my initial call and we scheduled him to look at the job. He arrived at the promised time, giving us a heads up when he was on his way to our home. We wanted to move two bathroom GFI outlets and install power for a new fireplace insert. Dave looked at the job and told us that each bathroom should be on a separate circuit. He also looked at the fireplace and described in detail what he would do. He gave a written estimate on the spot and said the job would take him and his partner Joe 1/2 day. We signed the estimate and scheduled the work in two days around 8:00 am. On the expected job day, he called at 8 to say he was 10 minutes away.
Dave and Joe worked non-stop for 3 1/2 hours. Parts of the job required two people while the others were one-person jobs. They worked as an experienced team. The fireplace required unique wiring, so they made an outside trip to get the necessary parts. Dave and Joe completed all three tasks without any issues.
They did a professional, meticulous job. Dave is a talented electrician, an excellent communicator and customer focussed. Direct Electric is a two-person company that performs like a larger company. We plan to use Direct Electric for future electrical work.
Daniel S.Good quote. David called ahead and let us know when he was arriving, arrived on schedule and completed the work quickly and cleanly. No issues.
Direct Electric is run by a gentleman with the name of Chris and assisted by Denis. They are first class people, very capable of diagnosing electrical issues and able to determine remedies with minimum cost to the clients. Don't we all wish such services from all providers? I highly recommend them.
Wow! Chris and Dennis showed up right on time and fixed my wiring issues quickly and at a great price. Friendly, efficient, top tier service.
John L.Dave came out to fix a broken doorbell. Of course, when he got here it was working. He was kind enough to look at all the equipment, and everything seemed fine. He pointed out what might have gone wrong, asked that we call him if it fails again, and didn't charge for the appointment. We have used them in the past for other household electrical issues and we will definitely use them in the future.

























