Direct Electric
Company Overview
At Direct Electric, we concentrate on diagnosing issues & new installations, like updated circuits, new receptacles & light switches. We are honored to be a certified TESLA installer. Electric car installation is our specialty.
I grew up with an electrician for a father. I was raised in the family business, and when my father retired, I took the step to launch Direct Electric. I’ve been licensed since 1998 & became state certified in 2004.
I have been involved in electrical work my entire life, & I truly enjoy it. When I’m not working, biking is a favorite pastime, enjoy baseball games with my son, and I love cooking with my wife.
Business Services
- Electric inspection
- Electric installation or replacement
- Electric panel installation
- Electric panel repair
- Electric repair
- Wire installation
- Wire repair
- Electric vehicle charging station installation
- Generator installation
- Generator repair
- Light fixture installation
- Light fixture repair
- Outlet installation
- Outlet repair
Business Location & Hours
Mon: | 8:00 AM - 7:00 PM |
Tue: | 8:00 AM - 7:00 PM |
Wed: | 8:00 AM - 7:00 PM |
Thu: | 8:00 AM - 7:00 PM |
Fri: | 8:00 AM - 7:00 PM |
Sat: | Closed |
Sun: | Closed |
Recommended Customer Reviews

Look no further, best electrician in town!
Great experience from start to finish. I needed some electrical work in a rafter area and wanted to replace some hanging lights with can lights in the hallway. Dave promptly came over to look at the job and I had the bid in a few days. They arrived on time and did an exceptional job. Dave listened to what I wanted and nailed it!

I highly recommend Direct Electric. I needed new wiring to my detached garage, David and Sonny showed up when they said they would and finished the job very quickly. They did everything to my specifications, I'm very pleased with their work. I will definitely use their services again in the future!

David and Sonny are very professional. They were responsive and did a great job. Excellent customer service. I would highly recommend them.

The knowledge, prompt scheduling of the service that they provided was excellent. Very friendly and I HIGHLY recommend Direct Electric for any/all residential services!

5 stars all the way around.
- Lighting fast to schedule a visit to quote (The only one to answer when called in the Top 3....the other 2 guys did call back later that day)
- Very fair and reasonable quote.
- Quick turnaround from quote to install
- On-time
- David and Sonny did a fantastic job installing 8 can lights, 3 pendant light boxes, 2 recessed LEDs and added an outlet behind my mounted TV.
- These guys are Professional & Friendly and I'll be calling them next time I need work done!
Note: I added something to the project at the last minute and their attitudes stayed positive throughout.

When there is an electirical issue, there are so many reasons to work with Direct Electric, this is the only contact I need in my database!
When I call them for a job, it is not just installing or fixing yet another item for this team... They want to know your concerns, what you think is important. And then they go out of their way to deliver top notch work, well exceeding the expectations:
* I needed automatic lights where my visitors park. They asked me where the visitors park, if I wanted the light to go on when the visitors walk up the pathway from my house,... perfect installation.
* I wanted a GFCI replaced, they help figure out all the outlets depending on this one, what is hooked up to it, and what could potentially trip it.
* The connection with my solar panels was causing trouble, Direct Electric did trouble shoot the whole system, explain what went wrong, how this can be avoided, and they fixed it. With enough detail and instructions to call my solar company to get a refund on the Direct Electric bill.
Are you still wondering why all electric projects are handled by Direct Electric? Just reliable, professional service from somebody who actually cares...

I called Direct Electric Monday for my home in Santa Cruz, they returned my call, booked an appointment for Friday and showed up on time. Dave and Sonny showed up for an extremely small job, knocked it out in 30 minutes Charged me $40.00... that probably barely covered their gas and insurance. I was happy and will have them back for other projects. Nice not be gouged for a small job.
Kelly and Ron

We contacted Direct Electric to move an outlet in preparation for a new oven installation. Following a complete assessment, we were shown how the existing wiring was not to current code. The explanation was thorough, and the use of the new oven's installation manual corroborated the requirement to replace the wiring. The job was done briskly and professionally, and even though the job was more than we originally planned, we understood the need to do it thanks to the reasonable explanation and thorough execution of the task at hand. Would definitely recommend!

Dave and Sonny came out to check out the breaker box, because one particular breaker to the heat pump kept burning out. The box was 34 years old, corrosion was building up and the manufacturer of the breaker box was no longer in business. That would explain the $180 dollar cost of the part when I replaced that breaker myself when the air conditioning stopped. The new circuit breaker promptly burned out when we needed heat, a few weeks later, so I called Direct Electric, due to their good reviews.
They came on 11/18 and diagnosed the problem, then came back the next day and installed the new box. I had them add a surge protector just below it because of the bad experiences we've had with PG&E and tree trimmers working in the area.
Fast, friendly service at a reasonable price. I will call them again if I have any more electrical problems.

WOW!! Practically the second after I wrote my review Dave was calling me. He profusely apologized and said he had no good reason for not getting back to me. The fact he didn't try to give me any excuses really says a lot about his character. He came right over to my house (on Sunday no less) to give me my bid and show me different styles of lights for our project. We then scheduled the installation for Tuesday and he and Sonny whipped out our many projects in a record 2.5 hours. Not only were they fast, but all our fixtures look great. I have to say I am very impressed and would'nt hesitate to use them again.